The purpose of this page was to inform and educate consumers about 3D technology, as well as to deliver an enjoyable experience that supported the release of 3D enabled products and content. In my role on this project I provided creative direction to a team of designers and developers. Our result is an engaging interactive page explaining Sony’s 3D technology and ecosystem. We leveraged Sony’s movie and gaming titles to create rich, bold graphics and interactive pieces.

This project was created to support the launch of Sony’s dash™, an “ambient internet device”. dash is a multipurpose internet enabled device that uses custom applications to deliver everything from the weather and email to dinner recipes and traffic reports. The final design solution included an interactive hero space and a few unique page designs. I developed the main concept for the site and provided creative direction to a team of designers, developers, and animators that helped complete the vision.

During the 2009 holiday shopping season, Sony Style retail stores launched this touchscreen kiosk to display bestselling books from the Sony eBook Store. The kiosk was created to educate customers about the constantly updated library of bestselling books available for the Sony eReader in a fun and engaging way.

Sony Style wanted to showcase the release of the Reader Daily Edition with an elaborate product listing page. The solution included a new design, a rich interactive hero space with integrated 3d product models, and a module showcasing current bestselling eBooks available for download.

In the summer of 2009 I participated on the web site reskin project for SonyStyle.com. The reskin included a visual upgrade and rebranding of the entire SonyStyle site. My team created new design guidelines, introduced new site features and worked closely with the in-house creative services team to implement and develop designs.

This page design served multiple purposes. Its layout and design was leveraged for email, printed flyers, and downloadable pdfs. This project began an exploration into the online identity of SonyStyle and the visual direction of this project informed much of the Sony work I have created this year.

This poster was created for an AIGA sponsored student program. It was hung in university design departments and emailed to students. The program challenged students to think about design in sustainable ways.

SlideRoom wanted to update their existing web site to support a new brand identity. The new site helped reinforce SlideRoom as the leader in online portfolio submissions and reviews.

While working on illustrations for FOOD.com I was also asked to explore an identity concepts. I created this logotype and vertically set the “.com” to reference restaurant signage and building facade banners.

In early 2008 SlideRoom commissioned me to help create their new identity. After a short branding exercise we established the key components of the brand (simplicity, sophistication, creativity, and trustworthiness) and visualized these ideas with this mark.

This showcase concept was designed to promote exclusive 007 branded Sony products as well as the release of the movie Casino Royale. The site featured promotional material for the movie and an engaging interactive purchase experience for these limited edition products.

This product showcase supported the initial launch of PS3. The site was used to generate buzz and increase traffic to Sony Style’s e-commerce site. The micro site highlighted the benefits of next generation gaming and offered the latest information, an interactive gallery, and pages devoted to games available at launch.

Monty, a punk rock group from Providence, wanted an interesting illustrative logo to coincide with the release of a new CD. Appearing on the CD cover, t-shirts, posters and stickers; this mark served a variety of promotional purposes for the CD release.

I created a collector’s edition book set for my senior thesis at RISD. The books document the longstanding rivalry of the Boston Red Sox and New York Yankees and were accompanied by a set of baseball cards.

I created illustrations for a baseball card set that commemorated the 100yr anniversary of the Red Sox vs. Yankees rivalry. The cards are color coated to align with accompanying books and feature the top ten players from each teams history. Red Sox players appear in the first two columns and the Yankees players appear in the last two columns

The head to head match up of two opposing teams creates rivalries that intensify with similarity, match frequency, geographic location, and fan base. This magazine ranks the top ten rivalries in the world of sports and includes articles discussing and debating the importance and meaning of these competitive feuds.

This poster/magazine ironically pays tribute to the futurist movement (which regarded a strong defiance to the past) by manifesting a futurist declaration accompanied by recipes featured in the popular text, ‘The Futurist Cookbook’ by Filippo Tommaso Marinetti. This printed piece folds into a magazine with individual spreads but can also be unfolded and displayed as a poster.